Let's Talk About the Problem, Part 2

Let’s Talk About the Problem, Part 2 (or The Lack of a Program is Not the Problem)

 

Planning programs proactively makes good sense. We plan programs that are compatible with our organizational mission, capabilities, and community needs.

 

Sometimes, though, in real life a funding opportunity lands in our inbox and there may be pressure to apply. We will need to shift to reactive planning—not the most desirable approach. A funder is announcing funding for a particular type of program or service. The challenge is to determine if there is a real problem in our community that answers the funder-defined solution. Importantly, if there is not a problem, we’ll need to pass on this opportunity. Remember that the lack of a program is not the problem (unless this particular type of program always works).

 

Before we start planning, quickly verify that our organization is eligible to apply for this funding. Assuming the answer is affirmative, we can proceed to problem analysis.

 

Previously we addressed the four questions: why, who says, who cares, and so what? Use those questions rigorously now to determine the nature and extent of the problem as well as the causes. (If there is, indeed, a problem in our community.)

 

Begin by filling in the blank: our clients/community don’t have _______________ (whatever the purpose of the funding program). The first question to answer is so what? So what if this program is not available?

 

Continue to use the questions why, so what, who cares, and who says until either we understand that there is a real problem affecting our community or that there isn’t. Along the way, document sources of information, quotes, citations, and other information that answers the four questions.

 

Proceed as indicated (or don’t.) But never stop challenging thinking with the questions why, who says, who cares, and so what. Your plans will only become stronger.

 

Read: Let's Talk About the Problem, Part 1

 

Patty Wolfe is an independent consultant to nonprofit organizations.

 

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